• A DIGITAL ADVISORY FIRM FOR A GLOBAL, CONNECTED WORLD

      For Operators. By Operators.

      PRODUCT, STRATEGY,  SERVICES, SALES & MARKETING

    • ABOUT US

      Digital advisors with extensive operational experience specializing in
      advertising and marketing technology, programmatic advertising,
      data management, analytics, strategy, product development
      and go-to-market positioning.
       
      We simplify the complex world of digital media.

    • Who we are

      Sparrow Advisers was founded in 2015 with the goal of creating a new type of strategic advisory that will help companies from strategic vision down to execution while working closely with our client's teams and ensuring the necessary skill sets are developed and remain in house with our clients. Founded and led by industry veterans Ana Milicevic and Maja Milicevic (who also happen to be sisters), Sparrow Advisers is now a global company, assembling a team of subject matter experts for each engagement.

    • WHAT WE DO

       

       

      We work with publishers, brands, technology companies across

      ad tech, mar tech, e-commerce, media & entertainment and

      other verticals to help our clients generate and grow revenue

      through product, strategy, services, sales and marketing consulting.

       

      Our engagements are tailored to your needs & typically include:

       

      Industry Insights

       

      • AdTech & MarTech landscape orientation
      • Vendor & partner selection
      • Industry training & workshops
      • Digital transformation
      • Technology stack evaluation

       

      Innovation

       

      • Product roadmap & new product development
      • Build/buy/partner decision support
      • Cross-channel data strategy
      • Innovation labs & emerging trends
      • Investment opportunity due diligence
      • Corporate development

       

      Positioning

       

      • Competitive analysis
      • Go-to-market positioning & packaging
      • New market entry
      • Global & new region market development
      • Marketing & events plan

       

      Revenue

       

      • Maximizing revenue channels
      • Defining revenue targets  
      • Sales organization & compensation design
      • Cross-team incentives
      • Packaging & sales offering
      • Pricing strategies
      • Strategic partnerships

       

      Execution

       

      • Training & coaching
      • Programmatic & data selling
      • Selling to the sell side (publishers)
      • Selling to the buy side (brands, agencies, ATDs)
      • Prospect & opportunities
      • Networking & referrals

       

       

    • In the News

      Read about us in industry leading publications

      Sparrow Advisers quoted in The Wall Street Journal
      Sparrow Advisers quoted in AdWeek
      Sparrow Advisers quoted in AdExchanger
      Sparrow Advisers quoted in The Drum
      Sparrow Advisers quoted in Business Insider
      Sparrow Advisers quoted in ExchangeWire
      Sparrow Advisers quoted in Digiday
      Sparrow Advisers quoted in AdAge
      Sparrow Advisers quoted in Marketing Magazine

    • GET IN TOUCH

      Drop us a line - we'd love to see how we can help

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