• PRODUCT, STRATEGY, SERVICES, SALES & MARKETING

    THE DIGITAL ADVISORY FIRM FOR

    A GLOBAL, CONNECTED WORLD

    For Operators. By Operators.

     

     

    AdTech | MarTech | Commerce | Media & Entertainment | Telecom | Emerging sectors

  • ABOUT US

    Digital advisors with extensive operational experience specializing in
    advertising and marketing technology, programmatic advertising,
    data management, analytics, strategy, product development
    and go-to-market positioning.
     
    We simplify the complex world of digital media.

  • WHAT WE DO

     

     

    We work with publishers, brands, technology companies across

    ad tech, mar tech, e-commerce, media & entertainment and

    other verticals to help our clients generate and grow revenue

    through product, strategy, services, sales and marketing consulting.

     

    Our engagements are tailored to your needs & typically include:

    Industry Insights

     

    • AdTech & MarTech landscape orientation
    • Vendor & partner selection
    • Industry training & workshops
    • Digital transformation
    • Technology stack evaluation

     

    Innovation

     

    • Product roadmap & new product development
    • Build/buy/partner decision support
    • Cross-channel data strategy
    • Innovation labs & emerging trends
    • Investment opportunity due diligence
    • Corporate development

     

    Positioning

     

    • Competitive analysis
    • Go-to-market positioning & packaging
    • New market entry
    • Global & new region market development
    • Marketing & events plan

     

    Revenue

     

    • Maximizing revenue channels
    • Defining revenue targets  
    • Sales organization & compensation design
    • Cross-team incentives
    • Packaging & sales offering
    • Pricing strategies
    • Strategic partnerships

     

    Execution

     

    • Training & coaching
    • Programmatic & data selling
    • Selling to the sell side (publishers)
    • Selling to the buy side (brands, agencies, ATDs)
    • Prospect & opportunities
    • Networking & referrals

     

     
  • GET IN TOUCH

    Drop us a line - we'd love to see how we can help

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