Sparrow One - AdTech & MarTech Newsletter
Once a week we'll bring you a single topic worth digging into from the worlds of media, advertising, entertainment, commerce, technology, and their neighbors. The gist, why should you care, one question to contemplate, and where to dig deeper. It's our twist on this era of content abundance: we want to flag and surface issues that shouldn't be missed.
Why having more choices can lead to more problems
Why oases may be a better metaphor for walled gardens
The advertising industry has a branding problem
How the wrong go-to-market strategy can doom an ok idea