• Sparrow One - AdTech & MarTech Newsletter

    Once a week we'll bring you a single topic worth digging into from the worlds of media, advertising, entertainment, commerce, technology, and their neighbors. The gist, why should you care, one question to contemplate, and where to dig deeper.  It's our twist on this era of content abundance: we want to flag and surface issues that shouldn't be missed.

  • Recent Issues

    Technological sovereignty as a concept

    Why the TikTok saga is likely the first of many to come
    09/25/2020
     

    We're having the wrong conversation on privacy

    IDFA mania & what we should be talking about instead
    09/11/2020
     

    Will AT&T sell off Xandr/Appnexus?

    Fantasy M&A, telco edition
    09/04/2020
     

    TikTok's last dance

    Why the seemingly ragtag list of potential acquirers isn’t as insane on closer look
    08/28/2020
     

    Behind the buzzword: In-housing

    How to ignore industry noise and make the right decisions for your company

    08/21/2020

     

     

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