• PRODUCT, STRATEGY,  SERVICES, SALES & MARKETING

    A BOUTIQUE DIGITAL ADVISORY FIRM FOR A GLOBAL, CONNECTED WORLD

    For Operators. By Operators.

  • ABOUT US

    Digital advisors with extensive operational experience specializing in
    advertising and marketing technology, programmatic advertising,
    data management, analytics, strategy, product development
    and go-to-market positioning. 
     
    We simplify the complex world of digital media.

  • WHAT WE DO

     

    We work with publishers, brands, technology companies across

    ad tech, mar tech, e-commerce, media & entertainment and

    other verticals to  help our clients generate and grow revenue

    through product, strategy, services, sales and marketing consulting.

     

    Our engagements are tailored to your needs & typically include:

    Industry Insights


    • AdTech & MarTech landscape orientation
    • Vendor & partner selection
    • Industry training & workshops
    • Digital transformation
    • Technology stack evaluation

    Strategic Innovation


    • Product roadmap & new product development
    • Build/buy/partner decision support
    • Cross-channel data strategy
    • Innovation labs & emerging trends
    • Investment opportunity due diligence
    • Corporate development

    Market Positioning


    • Competitive analysis
    • Go-to-market positioning & packaging
    • New market entry
    • Global & new region market development
    • Marketing & events plan

    Revenue


    • Maximizing revenue channels
    • Defining revenue targets  
    • Sales organization & compensation design
    • Cross-team incentives
    • Packaging & sales offering
    • Pricing strategies
    • Strategic partnerships

    Sales Enablement


    • Training & coaching
    • Programmatic & data selling
    • Selling to the sell side (publishers)
    • Selling to the buy side (brands, agencies, ATDs)
    • Prospect & opportunities
    • Networking & referrals
     
  • WHO WE ARE

    Ana Milicevic

    Principal

    Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. A pioneer of digital data management, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite. Most recently she established Signal's Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, advertising operations, and digital content business units at SAS. Earlier in her career Ms. Milicevic held key leadership roles in media & entertainment startups in Europe and the United States. Her consulting portfolio includes executing digital initiatives in 50+ countries and advising companies on go-to-market strategies in various global markets. Ana is currently a mentor at Entrepreneurs Roundtable Accelerator (ERA) and a frequent speaker on topics of big data, cross-channel marketing analytics, data management, innovation, customer experience, effective uses of customer data and the future of media and advertising. She is @aexm on Twitter.

    Maja Milicevic

    Principal

    Maja has led sales, account management, and marketing teams for venture-backed, high-growth, and public companies in the US and Europe. As co-founder and principal at Sparrow Advisers, Maja helps clients tackle complex go-to-market, positioning and field enablement challenges. Her deep first-hand experience with publishers, marketers, agencies, trading desks and technology providers enables her to be be uniquely effective in structuring the right type of commercial arrangement that ensures consistent revenue growth. Prior to Sparrow, Maja was responsible for building out Federated Media/sovrn programmatic revenue lines focusing on the buy side, leading a new segment at AppNexus that focused on solving complex problems of top publishers and supply side portals. As an early member of the Demdex team, she drove the acquisition of strategic clients and accelerated the adoption of cutting-edge data management technology. After Adobe’s successful acquisition of Demdex, Maja stayed on and honed her enterprise sales chops working with Fortune 500 clients and many internal support teams to ensure the go-to-market message for Adobe’s Data Management Platform (now known as Adobe Audience Manager) was tailored to each customer’s needs. Earlier in her career Maja was the executive director of Crown Prince Alexander’s Foundation for Culture and Education where she was responsible for connecting the public and private sectors in Central and South-East Europe. Maja can often be found speaking on topics of marketing data, programmatic advertising, structuring and hiring client facing teams, cross-border business development, effective market entry strategies and ad tech industry trends.

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