SPARROW IN THE NEWS
Apple’s Cookie-Blocking Update Causes Publishers More Pain
March 25th, 2020
Thanks to mass events postponements, media events stack up in the fall
March 13th, 2020
8 media and streaming-TV companies experts say could be acquired this year (after Fox bought Tubi)
March 4th, 2020
Mobile device IDs will be the next ad tracker to bite the dust
February 10th, 2020
How Ad Tech is bracing for life after the cookie
February 9th, 2020
German investment group MGI nears deal to acquire mobile ad firm Verve
January 22, 2020
TikTok security flaw left user accounts vulnerable to attacks
January 8th, 2020
Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO
January 2nd, 2020
The media industry’s 2020 resolutions
December 31, 2019
The cautionary tale of IgnitionOne, a onetime digital marketing pioneer that ended up selling in a fire sale
December 16th, 2019
Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World
December 9, 2019
Ad industry groups unite behind new privacy principles
December 3, 2019
Can Publicis patriarch Maurice Lévy salvage the WeWork brand?
November 25, 2019
TripAdvisor gives small businesses a boost with self-serve advertising platform
November 21st, 2019
Ad tech firm AdTheorent explores sale
November 15th, 2019
How can Viant differentiate in commoditized ad-tech market?
November 4th, 2019
Why CFOs cut marketing budgets? "We've done a terrible job explaining what we do".
October 16th, 2019
Is the cookie having an identity crisis or do advertisers need better ideas?
October 14th, 2019
Making sense of the 5 major holdings companies' data offerings
September 29th, 2019
AdWeek profiles Ana Milicevic of Sparrow Advisers
September 23rd, 2019
11 key takeaways on AdTech from industry leaders
July 31st, 2019
Brands could 'kneecap' themselves without the right talent on in-house programmatic teams
July 25th, 2019
Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation
June 10th, 2019
How Serious Is Amazon’s Challenge to Google and Facebook?
June 3rd, 2019
How LiveRamp intends to woo advertisers now that the cookie is starting to crumble?
May 30th, 2019
Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more
May 29th, 2019
Facebook is cleaning up its content but not for the sake of its advertisers
May 24th, 2019
Google aligns with consultants on Cloud as marketing converges with the enterprise
May 20th, 2019
The five looming questions about Google Chrome's new privacy rules
May 10th, 2019
Amazon is winning lucrative shopper-marketing budgets
May 8th, 2019
Advertisers are hedging on Google as it enacts GDPR compliant polices
April 29th, 2019
Will the $4.4 Billion Epsilon acquisition create new data challenges for Publicis?
April 25th, 2019
What first party data does Epsilon actually have?
April 17th, 2019
Ad Industry critiques Cannes Lions' choice of Cambridge Analytica CEO as featured speaker
April 4th, 2019
Can YouTube ever be completely safe for advertisers?
February 22nd, 2019
Why do advertisers keep spending more and more with the walled gardens?
February 15th, 2019
What is stoking investor interest in ad tech and mar tech?
January 17, 2019
What P&G’s media reshuffle tells us about its in-housing ambitions
Ana Milicevic discusses data management without failure in this week's AdExchanger podcast with Zach Rodgers
December 19th, 2018
CMO Today: Three wishes for 2019
December 17th, 2018
Fighting ad fraud in 2019
Is ATT on the way to become the next walled garden?
December 14th, 2018
Most Intriguing AdTech and MarTech Startups
December 10th, 2018
"Finally someone gets arrested" - era of accountability
November 28th, 2018
What to look for when investing in Ad Tech and Mar Tech in 2019
November 5th, 2018
Adobe's almost $5B acquisition of Marketo: harbinger of further consolidation?
September 20th, 2018
Ana Milicevic named one of 23 advertising executives cleaning up the industry by Business Insider
August 21st, 2018
Should MediaMath buy Rubicon Project? Industry fantasy acquisition game with commentary by Ana Milicevic.
July 17th, 2018
Maja Milicevic quoted in article announcing Pandora's entry into adtech with the AdsWizz acquisition
March 21st, 2018
A marketer's guide to ad tech consultants - 2018 Edition
February 26th, 2018
Does adtech have a brain-drain challenge?
June 16th, 2017
Six questions marketers need to ask about data quality
March 9th, 2017