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  • SPARROW ADVISERS IN THE NEWS

    More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue 

    January 18th, 2023

    Direct Deals Grow for Marketers, but Won't Solve All of Programmatic Ad Buying's Ills 

    January 10th, 2023

    From ads in video games, retail media, and cookieless tracking — experts predict these 6 surging areas will drive ad industry M&A in 2023

    December 20th, 2022

    What’s Next in the Ad Tech Vendor Tussle? 

    December 16th, 2022

    Amazon Poised to Take More Share of the Competitive Clean Room Market 

    December 12th, 2022

    TikTok will use your data to fuel its multibillion-dollar shopping mall — whether you know it or not

    October 25th, 2022

    For Walmart, a streamer deal could bolster its growing ad biz

    August 12th, 2022

    What if… Google parts ways with its ad stack? 

    July 18th, 2022

    Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World 

    June 29th, 2022

    Are they listening?

    July 5th, 2022

    Why Human Experience? (vs Customer, Consumer, User, etc.)​ 

    July 1st, 2022

    Amazon Web Services Inks Partnership With Trade Desk Over UID2 Cookieless Solution​ 

    June 22nd, 2022

    Third-party Cookies 

    June 21st, 2022

    Data Privacy in the Evolving Advertising Landscape​ 

    April 28th, 2022

    Ana Milicevic, Principal and Co-founder of Sparrow Digital Holdings 

    March 25th, 2022

    How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions

    February 7th, 2022

    FTC Calls Out Targeted Ads for Social Media Scams

    February 3rd, 2022

    Are Topics solving for the right consumer experience?

    January 31st, 2022

    What Spotify's Joe Rogan uproar means for brands

    January 28th, 2022

    The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?​

    January 19th, 2022

    As the digital ad industry grows, and employees quit, companies are desperate to hire

    December 21st, 2021

    Marketing Brew’s favorite Twitter follows in 2021

    December 20th, 2021

    Why marketers think the metaverse was 2021’s most overhyped trend

    December 20th, 2021

    How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic 

    November 22, 2021

    Mediaocean's M&A Merry-Go-Round Takes Another Twist

    September 3rd, 2021

    Inside out: Brands are bringing media in-house, but not without roadblocks

    August 27th, 2021

    People Believe Tech Platforms are Eavesdropping on Conversations, Maybe It’s Time to Listen to Them

    August 24th, 2021

    What is the metaverse?

    August 9th. 2021

    Entrepreneur and Digital Technology Innovator, Ana Milicevic, Joins ID5’s Board of Directors

    July 22nd, 2021

    Future-proofing Digital Advertising: EP2 with Sparrow Advisers' Ana Milicevic

    July 22nd, 2021

    The Big Story: The Trade Desk does VC

    July 9th, 2021

    What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke

    April 13th, 2021

    When Clubhouse runs out of money  

    March 24th, 2021

    Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation

    March 11th, 2021

    The Wall Street Journal is revamping its digital strategy to get more traffic — and it's creating tension among some reporters

    March 4th, 2021

    The Industry Reacts to Google’s New Stance on Alternate Identifiers

    March 4th, 2021

    ​Interview Series: Sparrow Advisers

    February 25th, 2021

    Media SPACs: here are 11 high profile blank -check companies to watch

    January 31st, 2021

    Why that ad for butt-flap pajamas is following you all over the internet

    December 21, 2020

    Apple’s seismic change to the mobile ad industry is drawing near, and it’s rocking the ecosystem​

    December 15th, 2020

    How CES plans to recreate Las Vegas-deal making with its online event

    December 15th, 2020

    Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it 

    December 8th, 2020

    Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

    December 3rd, 2020

    Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer Demand 

    October 28th, 2020

    Interview Series: Ana Milicevic

    October 16th, 2020

    Venmo’s New Credit Card Puts QR Codes Front and Center

    October 7th, 2020

    Advertising disrupted: What user privacy means for marketers 

    September 17th, 2020

    Oracle's proposed TikTok deal signals how marketing cloud giants' battle for ad dollars is getting harder

    September 15th, 2020

    AT&T spent billions to revolutionize advertising – now it looks like it's all but giving up on it

    September 4th, 2020

    All the potential buyers of AT&T's digital ad business, which is reportedly for sale

    September 3rd, 2020

    Publishers could soon have more leverage to force Apple to relax its ‘my way or the highway’ approach​

    August 25th, 2020

    Ad Targeting's center of gravity is shifting

    August 12th, 2020

    Running a Growing Business 

    August 12th, 2020

    Mergers and acquisitions in the time of Coronavirus

    July 17th, 2020

    Amazon's TikTok ban was a false alarm, capping off a whirlwind week of suspicion toward China-backed app

    July 10th, 2020

    How Will Mobile Advertising Adapt if MAIDs are Eliminated?​

    June 29th, 2020

    Steal this idea: 7 ad tech founders share what businesses they'd start today if they could

    June 12th, 2020

    Twitter unveils 'don't @ me' feature for silencing trolls and 'reply guys'

    May 21st, 2020

    US antitrust regulators are poised for Google crackdown

    May 18th, 2020

    Are Ad Agencies Equipped to Drive Digital Transformation? 

    May 4th, 2020

    Meeting a Present Normal

    April 19th, 2020

    The tidy-up job: what will DDB's Wendy Clark face at Dentsu Aegis Network?

    April 8th, 2020

    Social Distancing With Friends 

    April 3rd, 2020

    Interview Series: Ana Milicevic 

    April 28th, 2020

    Apple’s Cookie-Blocking Update Causes Publishers More Pain

    March 25th, 2020

    Thanks to mass events postponements, media events stack up in the fall

    March 13th, 2020

    8 media and streaming-TV companies experts say could be acquired this year (after Fox bought Tubi)

    March 4th, 2020

    Mobile device IDs will be the next ad tracker to bite the dust

    February 10th, 2020

    How Ad Tech is bracing for life after the cookie

    February 9th, 2020

    German investment group MGI nears deal to acquire mobile ad firm Verve

    January 22, 2020

    TikTok security flaw left user accounts vulnerable to attacks

    January 8th, 2020

    Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

    January 2nd, 2020

    The media industry’s 2020 resolutions

    December 31, 2019

    The cautionary tale of IgnitionOne, a onetime digital marketing pioneer that ended up selling in a fire sale

    December 16th, 2019

    Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

    December 9, 2019

    Ad industry groups unite behind new privacy principles

    December 3, 2019

    Can Publicis patriarch Maurice Lévy salvage the WeWork brand?

    November 25, 2019

    TripAdvisor gives small businesses a boost with self-serve advertising platform

    November 21st, 2019

    Ana Milicevic Sparrow Digiday quotes

    Ad tech firm AdTheorent explores sale

    November 15th, 2019

    Maja Milicevic Sparrow AdWeek quotes

    How can Viant differentiate in commoditized ad-tech market?

    November 4th, 2019

    Ana Milicevic quotes APAC Australia

    Why CFOs cut marketing budgets? "We've done a terrible job explaining what we do". 

    October 16th, 2019

    Ana Milicevic Sparrow AdNews quotes

    Is the cookie having an identity crisis or do advertisers need better ideas?

    October 14th, 2019

    Ana Milicevic AdWeek quotes

    Making sense of the 5 major holdings companies' data offerings

    September 29th, 2019

    Ana Milicevic AdWeek Profile Leadership

    AdWeek profiles Ana Milicevic of Sparrow Advisers

    September 23rd, 2019

    <!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->AdWeek's Nextech Conference

    August 14th, 2019

    Ana Milicevic speaks at AdWeek NexTech

    11 key takeaways on AdTech from industry leaders

    July 31st, 2019

    Ana Milicevic speaks at AdWeek NexTech

    Brands could 'kneecap' themselves without the right talent on in-house programmatic teams  

    July 25th, 2019

    Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

    June 10th, 2019

    How Serious Is Amazon’s Challenge to Google and Facebook?

    June 3rd, 2019

    How LiveRamp intends to woo advertisers now that the cookie is starting to crumble?

    May 30th, 2019

    Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more

    May 29th, 2019

    Facebook is cleaning up its content but not for the sake of its advertisers 

    May 24th, 2019

    Google aligns with consultants on Cloud as marketing converges with the enterprise

    May 20th, 2019

    The five looming questions about Google Chrome's new privacy rules

    May 10th, 2019

    Amazon is winning lucrative shopper-marketing budgets

    May 8th, 2019

    Advertisers are hedging on Google as it enacts GDPR compliant polices  

    April 29th, 2019

    Will the $4.4 Billion Epsilon acquisition create new data challenges for Publicis?

    April 25th, 2019

    Maja Milicevic weighs in on Epsilon's data assets

    What first party data does Epsilon actually have?

    April 17th, 2019

    Ad Industry critiques Cannes Lions' choice of Cambridge Analytica CEO as featured speaker

    April 4th, 2019

    Can YouTube ever be completely safe for advertisers?

    February 22nd, 2019

    Why do advertisers keep spending more and more with the walled gardens? 

    February 15th, 2019

    What is stoking investor interest in ad tech and mar tech?

    January 17, 2019

    What P&G’s media reshuffle tells us about its in-housing ambitions​

    January 17, 2019

    Ana Milicevic discusses data management without failure in this week's AdExchanger podcast with Zach Rodgers

    December 19th, 2018

    CMO Today: Three wishes for 2019

    December 17th, 2018

    Fighting ad fraud in 2019

    December 17th, 2018

    Is ATT on the way to become the next walled garden?

    December 14th, 2018

    Most Intriguing AdTech and MarTech Startups

    December 10th, 2018

    "Finally someone gets arrested" - era of accountability

    November 28th, 2018

    What to look for when investing in Ad Tech and Mar Tech in 2019

    November 5th, 2018

    Adobe's almost $5B acquisition of Marketo: harbinger of further consolidation?

    September 20th, 2018

    Ana Milicevic named one of 23 advertising executives cleaning up the industry by Business Insider

    August 21st, 2018

    Should MediaMath buy Rubicon Project? Industry fantasy acquisition game with commentary by Ana Milicevic.

    July 17th, 2018

    The Future of Work 

    April 30th, 2018

    Maja Milicevic quoted in article announcing Pandora's entry into adtech with the AdsWizz acquisition

    March 21st, 2018

    A marketer's guide to ad tech consultants - 2018 Edition

    February 26th, 2018

    Does adtech have a brain-drain challenge?

    June 16th, 2017

    Six questions marketers need to ask about data quality 

    March 9th, 2017

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