Maja & Ana Milicevic in WSJ, Adweek, AdAge, Adexchanger, Business Insider | Sparrow Advisers

SPARROW ADVISERS IN THE NEWS

As AI Search Threatens Open-Web Ad Supply, DSPs Face a Reckoning
August 20th, 2025

6 AI Startups Publicis Groupe Could Target in M&A Spree
July 25th, 2025
X's Future May Not Include a CEO at ALL
July 16th, 2025
The Winners and Losers of Google’s Big Cookie Reversal
April 24, 2025
What’s the future of data collaboration platforms?
April 22nd, 2025
ADWEEK Guide to AI
March 30th, 2025
Luma’s Crown as Adtech’s Top M&A Dealmaker Is Under Threat
March 12. 2025
Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets
February 25th, 2025
4 Questions About BF Island, BuzzFeed's New Social Platform
February 13, 2025
Episode 17: Ana Milicevic of Sparrow Advisors on cookies, the DMV and the past and future of adtech
February 12th, 2025
Omnicom’s IPG Acquisition Can Rival Publicis’ Data and AI Supremacy, But It Won’t Be Without Challenges
December 10th, 2024
Will The Trade Desk’s CTV OS Gambit Pay Off?
November 21st, 2024
How Lina Khan’s FTC changed the advertising industry
November 20th, 2024
LiveIntent Lays off 35 Employees Following Zeta Global Acquisition
October 21st, 2024
Exclusive: Location App Life360 Is Growing a $10 Million Ad Business
September 5th, 2024

Is Targeted Advertising Too Creepy for CTV?
July 31st, 2024
What Marketers Should Know About Google’s ‘Surprising, but Not Shocking’ Cookies About-Face
July 24th, 2024
Exclusive: Equativ Is Acquiring Sharethrough to Compete Among Undifferentiated SSPs
June 12th, 2024
Mark Penn's Stagwell is on the hunt for adtech as the ad company continues its acquisition spree
April 23rd, 2024
Episode 25 with special guests Ana Milicevic
April 23rd, 2024

'Made for Advertising’ Websites Are the Marketing Industry’s Latest Messy Situation
April 11th, 2024

The New York Times Games Advertising Is More Than an Awareness Machine
February 6th, 2024
How to cut cookies with Campaign: Managing the knock-on effects
February 2nd, 2024
How to cut cookies with Campaign: Attribution and measurement alternatives
February 1st, 2024
How to cut cookies with Campaign: Targeting alternatives
January 31st, 2024
How to cut cookies with Campaign: Why the third-party cookie is being deprecated
January 30th, 2024
No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024
January 25th, 2024
Google Chrome's Cookie Phase-Out: What You Need to Know
January 3rd, 2024
A History of Ad Tech Chapter 4: The Privacy Reckoning
December 22nd 2023
Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic
December 22nd, 2023
Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness
December 12th, 2023
The digital world remade itself and now every company has become an ad seller
December 4th, 2023
Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation
November 13th, 2023
Media with Ana Milicevic
October 30th, 2023
As conference season picks up, here are the issues the ad industry should address
October 16th, 2023
Does The Privacy Sandbox Have An Awareness Problem?
October 2nd, 2023
ZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration
September 7th, 2023
CTV is booming - but will the absence of a unified approach ruin its potential?
August 4th, 2023
Meta’s Twitter rival Threads has launched — here’s what you need to know
July 6th, 2023
The Digital-Ad Community is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
July 3rd, 2023
Evaluating data clean rooms for your organization
June 22nd, 2023
Inside Netflix's Growing M&A Machine, Who's Leading It, and What's Inside...
June 21st, 2023
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’
June 19th, 2023
Privacy and kids’ safety are dominating state tech rules in 2023
June 15th, 2023
With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
June 8th, 2023
Some Brands Are Still Taking A ‘Lackadaisical Approach’ To Post-Cookie Prepping
June 8th, 2023
For Ad Tech, Cannes This Year Is All Business
June 6th, 2023
Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs
June 6th, 2023
Marketing Use Cases for Data Clean Rooms
May 11th, 2023
UK’s Cloud Gaming Concerns Rain On Microsoft’s Content Fortress Ambitions
April 28th, 2023

Instacart, Walmart, and others are rushing to power streaming TV ads to capture a $5.6 billion opportunity for retail media
April 28th, 2023
BuzzFeed's Pivot to HuffPost Is Still Hampered by Ad Buyers Shrinking News
April 27th, 2023
Clean Rooms are a Luxury Good
March 3rd, 2023
What Marketers Should Know About the Social Media Cases Before the Supreme Court
February 22nd, 2023
In-Stream vs. Out-Stream: Inside the Update Reshaping Video Advertising
February 13th, 2023
With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web
February 2nd, 2023
OpenX Is Officially Net Zero. Here's How It Got There
February 1st, 2023
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
January 31st, 2023
AI-Generated Content Is Here. Should Advertisers Buy It?
January 27th, 2023
Managing data from Demdex to Sparrow
January 26th, 2023
More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue
January 18th, 2023
Direct Deals Grow for Marketers, but Won't Solve All of Programmatic Ad Buying's Ills
January 10th, 2023
From ads in video games, retail media, and cookieless tracking — experts predict these 6 surging areas will drive ad industry M&A in 2023
December 20th, 2022
What’s Next in the Ad Tech Vendor Tussle?
December 16th, 2022
Amazon Poised to Take More Share of the Competitive Clean Room Market
December 12th, 2022
TikTok will use your data to fuel its multibillion-dollar shopping mall — whether you know it or not
October 25th, 2022
Netflix Ad Tier and Other Adland Excitement
September 13th, 2022
For Walmart, a streamer deal could bolster its growing ad biz
August 12th, 2022
What if… Google parts ways with its ad stack?
July 18th, 2022
Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World
June 29th, 2022
Are they listening?
July 5th, 2022
Why Human Experience? (vs Customer, Consumer, User, etc.)
July 1st, 2022
Amazon Web Services Inks Partnership With Trade Desk Over UID2 Cookieless Solution
June 22nd, 2022
Third-party Cookies
June 21st, 2022
Data Privacy in the Evolving Advertising Landscape
April 28th, 2022
Ana Milicevic, Principal and Co-founder of Sparrow Digital Holdings
March 25th, 2022
How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions
February 7th, 2022
FTC Calls Out Targeted Ads for Social Media Scams
February 3rd, 2022
Are Topics solving for the right consumer experience?
January 31st, 2022
What Spotify's Joe Rogan uproar means for brands
January 28th, 2022
The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?
January 19th, 2022
As the digital ad industry grows, and employees quit, companies are desperate to hire
December 21st, 2021
Marketing Brew’s favorite Twitter follows in 2021
December 20th, 2021
Why marketers think the metaverse was 2021’s most overhyped trend
December 20th, 2021
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
November 22, 2021
Mediaocean's M&A Merry-Go-Round Takes Another Twist
September 3rd, 2021
Inside out: Brands are bringing media in-house, but not without roadblocks
August 27th, 2021
People Believe Tech Platforms are Eavesdropping on Conversations, Maybe It’s Time to Listen to Them
August 24th, 2021
What is the metaverse?
August 9th. 2021
Entrepreneur and Digital Technology Innovator, Ana Milicevic, Joins ID5’s Board of Directors
July 22nd, 2021
Future-proofing Digital Advertising: EP2 with Sparrow Advisers' Ana Milicevic
July 22nd, 2021
The Big Story: The Trade Desk does VC
July 9th, 2021
What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke
April 13th, 2021
When Clubhouse runs out of money
March 24th, 2021
Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation
March 11th, 2021
The Wall Street Journal is revamping its digital strategy to get more traffic — and it's creating tension among some reporters
March 4th, 2021
The Industry Reacts to Google’s New Stance on Alternate Identifiers
March 4th, 2021
Interview Series: Sparrow Advisers
February 25th, 2021
Media SPACs: here are 11 high profile blank -check companies to watch
January 31st, 2021
Why that ad for butt-flap pajamas is following you all over the internet
December 21, 2020
Apple’s seismic change to the mobile ad industry is drawing near, and it’s rocking the ecosystem
December 15th, 2020
How CES plans to recreate Las Vegas-deal making with its online event
December 15th, 2020
Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it
December 8th, 2020
Say Hello to Walgreens Advertising Group, the Latest Retail Media Network
December 3rd, 2020
Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer Demand
October 28th, 2020
Interview Series: Ana Milicevic
October 16th, 2020
Venmo’s New Credit Card Puts QR Codes Front and Center
October 7th, 2020
Advertising disrupted: What user privacy means for marketers
September 17th, 2020
Oracle's proposed TikTok deal signals how marketing cloud giants' battle for ad dollars is getting harder
September 15th, 2020
AT&T spent billions to revolutionize advertising – now it looks like it's all but giving up on it
September 4th, 2020
All the potential buyers of AT&T's digital ad business, which is reportedly for sale
September 3rd, 2020
Publishers could soon have more leverage to force Apple to relax its ‘my way or the highway’ approach
August 25th, 2020
Ad Targeting's center of gravity is shifting
August 12th, 2020
Running a Growing Business
August 12th, 2020
Mergers and acquisitions in the time of Coronavirus
July 17th, 2020
Amazon's TikTok ban was a false alarm, capping off a whirlwind week of suspicion toward China-backed app
July 10th, 2020
How Will Mobile Advertising Adapt if MAIDs are Eliminated?
June 29th, 2020
Steal this idea: 7 ad tech founders share what businesses they'd start today if they could
June 12th, 2020
Twitter unveils 'don't @ me' feature for silencing trolls and 'reply guys'
May 21st, 2020
US antitrust regulators are poised for Google crackdown
May 18th, 2020
Are Ad Agencies Equipped to Drive Digital Transformation?
May 4th, 2020
Meeting a Present Normal
April 19th, 2020
The tidy-up job: what will DDB's Wendy Clark face at Dentsu Aegis Network?
April 8th, 2020
Social Distancing With Friends
April 3rd, 2020
Interview Series: Ana Milicevic
April 28th, 2020
Apple’s Cookie-Blocking Update Causes Publishers More Pain
March 25th, 2020
Thanks to mass events postponements, media events stack up in the fall
March 13th, 2020
8 media and streaming-TV companies experts say could be acquired this year (after Fox bought Tubi)
March 4th, 2020
Mobile device IDs will be the next ad tracker to bite the dust
February 10th, 2020
How Ad Tech is bracing for life after the cookie
February 9th, 2020
German investment group MGI nears deal to acquire mobile ad firm Verve
January 22, 2020
TikTok security flaw left user accounts vulnerable to attacks
January 8th, 2020
Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO
January 2nd, 2020
The media industry’s 2020 resolutions
December 31, 2019
The cautionary tale of IgnitionOne, a onetime digital marketing pioneer that ended up selling in a fire sale
December 16th, 2019
Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World
December 9, 2019
Ad industry groups unite behind new privacy principles
December 3, 2019
Can Publicis patriarch Maurice Lévy salvage the WeWork brand?
November 25, 2019
TripAdvisor gives small businesses a boost with self-serve advertising platform
November 21st, 2019
Ad tech firm AdTheorent explores sale
November 15th, 2019
How can Viant differentiate in commoditized ad-tech market?
November 4th, 2019
Why CFOs cut marketing budgets? "We've done a terrible job explaining what we do".
October 16th, 2019
Is the cookie having an identity crisis or do advertisers need better ideas?
October 14th, 2019
Making sense of the 5 major holdings companies' data offerings
September 29th, 2019
AdWeek profiles Ana Milicevic of Sparrow Advisers
September 23rd, 2019
AdWeek's Nextech Conference
August 14th, 2019
11 key takeaways on AdTech from industry leaders
July 31st, 2019
Brands could 'kneecap' themselves without the right talent on in-house programmatic teams
July 25th, 2019
Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation
June 10th, 2019
How Serious Is Amazon’s Challenge to Google and Facebook?
June 3rd, 2019
How LiveRamp intends to woo advertisers now that the cookie is starting to crumble?
May 30th, 2019
Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more
May 29th, 2019
Facebook is cleaning up its content but not for the sake of its advertisers
May 24th, 2019
Google aligns with consultants on Cloud as marketing converges with the enterprise
May 20th, 2019
The five looming questions about Google Chrome's new privacy rules
May 10th, 2019
Amazon is winning lucrative shopper-marketing budgets
May 8th, 2019
Advertisers are hedging on Google as it enacts GDPR compliant polices
April 29th, 2019
Will the $4.4 Billion Epsilon acquisition create new data challenges for Publicis?
April 25th, 2019
What first party data does Epsilon actually have ?
April 17th, 2019
Ad Industry critiques Cannes Lions' choice of Cambridge Analytica CEO as featured speaker
April 4th, 2019
Can YouTube ever be completely safe for advertisers?
February 22nd, 2019
Why do advertisers keep spending more and more with the walled gardens?
February 15th, 2019
What is stoking investor interest in ad tech and mar tech?
January 17, 2019
What P&G’s media reshuffle tells us about its in-housing ambitions
January 17, 2019
Ana Milicevic discusses data management without failure in this week's AdExchanger podcast with Zach Rodgers
December 19th, 2018
CMO Today: Three wishes for 2019
December 17th, 2018
Fighting ad fraud in 2019
December 17th, 2018
Is ATT on the way to become the next walled garden?
December 14th, 2018
Most Intriguing AdTech and MarTech Startups
December 10th, 2018
"Finally someone gets arrested" - era of accountability
November 28th, 2018
What to look for when investing in Ad Tech and Mar Tech in 2019
November 5th, 2018
Adobe's almost $5B acquisition of Marketo: harbinger of further consolidation?
September 20th, 2018
Ana Milicevic named one of 23 advertising executives cleaning up the industry by Business Insider
August 21st, 2018
Should MediaMath buy Rubicon Project? Industry fantasy acquisition game with commentary by Ana Milicevic.
July 17th, 2018
The Future of Work
April 30th, 2018