SPARROW ADVISERS IN THE NEWS

TikTok will use your data to fuel its multibillion-dollar shopping mall — whether you know it or not

October 25th, 2022

For Walmart, a streamer deal could bolster its growing ad biz

August 12th, 2022

What if… Google parts ways with its ad stack?

July 18th, 2022

Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World

June 29th, 2022

Are they listening?

July 5th, 2022

Why Human Experience? (vs Customer, Consumer, User, etc.)

July 1st, 2022

Amazon Web Services Inks Partnership With Trade Desk Over UID2 Cookieless Solution

June 22nd, 2022

Third-party Cookies

June 21st, 2022

Data Privacy in the Evolving Advertising Landscape

April 28th, 2022

Ana Milicevic, Principal and Co-founder of Sparrow Digital Holdings

March 25th, 2022

How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions

February 7th, 2022

FTC Calls Out Targeted Ads for Social Media Scams

February 3rd, 2022

Are Topics solving for the right consumer experience?

January 31st, 2022

What Spotify's Joe Rogan uproar means for brands

January 28th, 2022

The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?

January 19th, 2022

As the digital ad industry grows, and employees quit, companies are desperate to hire

December 21st, 2021

Marketing Brew’s favorite Twitter follows in 2021

December 20th, 2021

Why marketers think the metaverse was 2021’s most overhyped trend

December 20th, 2021

How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic

November 22, 2021

Mediaocean's M&A Merry-Go-Round Takes Another Twist

September 3rd, 2021

Inside out: Brands are bringing media in-house, but not without roadblocks

August 27th, 2021

People Believe Tech Platforms are Eavesdropping on Conversations, Maybe It’s Time to Listen to Them

August 24th, 2021

What is the metaverse?

August 9th. 2021

Entrepreneur and Digital Technology Innovator, Ana Milicevic, Joins ID5’s Board of Directors

July 22nd, 2021

Future-proofing Digital Advertising: EP2 with Sparrow Advisers' Ana Milicevic

July 22nd, 2021

The Big Story: The Trade Desk does VC

July 9th, 2021

What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke

April 13th, 2021

When Clubhouse runs out of money

March 24th, 2021

Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation

March 11th, 2021

The Wall Street Journal is revamping its digital strategy to get more traffic — and it's creating tension among some reporters

March 4th, 2021

The Industry Reacts to Google’s New Stance on Alternate Identifiers

March 4th, 2021

Interview Series: Sparrow Advisers

February 25th, 2021

Media SPACs: here are 11 high profile blank -check companies to watch

January 31st, 2021

Why that ad for butt-flap pajamas is following you all over the internet

December 21, 2020

Apple’s seismic change to the mobile ad industry is drawing near, and it’s rocking the ecosystem

December 15th, 2020

How CES plans to recreate Las Vegas-deal making with its online event

December 15th, 2020

Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it

December 8th, 2020

Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

December 3rd, 2020

Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer Demand

October 28th, 2020

Interview Series: Ana Milicevic

October 16th, 2020

Venmo’s New Credit Card Puts QR Codes Front and Center

October 7th, 2020

Advertising disrupted: What user privacy means for marketers

September 17th, 2020

Oracle's proposed TikTok deal signals how marketing cloud giants' battle for ad dollars is getting harder

September 15th, 2020

AT&T spent billions to revolutionize advertising – now it looks like it's all but giving up on it

September 4th, 2020

All the potential buyers of AT&T's digital ad business, which is reportedly for sale

September 3rd, 2020

Publishers could soon have more leverage to force Apple to relax its ‘my way or the highway’ approach

August 25th, 2020

Ad Targeting's center of gravity is shifting

August 12th, 2020

Running a Growing Business

August 12th, 2020

Mergers and acquisitions in the time of Coronavirus

July 17th, 2020

Amazon's TikTok ban was a false alarm, capping off a whirlwind week of suspicion toward China-backed app

July 10th, 2020

How Will Mobile Advertising Adapt if MAIDs are Eliminated?

June 29th, 2020

Steal this idea: 7 ad tech founders share what businesses they'd start today if they could

June 12th, 2020

Twitter unveils 'don't @ me' feature for silencing trolls and 'reply guys'

May 21st, 2020

US antitrust regulators are poised for Google crackdown

May 18th, 2020

Are Ad Agencies Equipped to Drive Digital Transformation?

May 4th, 2020

Meeting a Present Normal

April 19th, 2020

The tidy-up job: what will DDB's Wendy Clark face at Dentsu Aegis Network?

April 8th, 2020

Social Distancing With Friends

April 3rd, 2020

Interview Series: Ana Milicevic

April 28th, 2020

Apple’s Cookie-Blocking Update Causes Publishers More Pain

March 25th, 2020

Thanks to mass events postponements, media events stack up in the fall

March 13th, 2020

8 media and streaming-TV companies experts say could be acquired this year (after Fox bought Tubi)

March 4th, 2020

Mobile device IDs will be the next ad tracker to bite the dust

February 10th, 2020

How Ad Tech is bracing for life after the cookie

February 9th, 2020

German investment group MGI nears deal to acquire mobile ad firm Verve

January 22, 2020

TikTok security flaw left user accounts vulnerable to attacks

January 8th, 2020

Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

January 2nd, 2020

The media industry’s 2020 resolutions

December 31, 2019

The cautionary tale of IgnitionOne, a onetime digital marketing pioneer that ended up selling in a fire sale

December 16th, 2019

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

December 9, 2019

Ad industry groups unite behind new privacy principles

December 3, 2019

Can Publicis patriarch Maurice Lévy salvage the WeWork brand?

November 25, 2019

TripAdvisor gives small businesses a boost with self-serve advertising platform

November 21st, 2019

Ad tech firm AdTheorent explores sale

November 15th, 2019

How can Viant differentiate in commoditized ad-tech market?

November 4th, 2019

Why CFOs cut marketing budgets? "We've done a terrible job explaining what we do".

October 16th, 2019

Is the cookie having an identity crisis or do advertisers need better ideas?

October 14th, 2019

Making sense of the 5 major holdings companies' data offerings

September 29th, 2019

AdWeek profiles Ana Milicevic of Sparrow Advisers

September 23rd, 2019

AdWeek's Nextech Conference

August 14th, 2019

11 key takeaways on AdTech from industry leaders

July 31st, 2019

Brands could 'kneecap' themselves without the right talent on in-house programmatic teams

July 25th, 2019

Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

June 10th, 2019

How Serious Is Amazon’s Challenge to Google and Facebook?

June 3rd, 2019

How LiveRamp intends to woo advertisers now that the cookie is starting to crumble?

May 30th, 2019

Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more

May 29th, 2019

Facebook is cleaning up its content but not for the sake of its advertisers

May 24th, 2019

Google aligns with consultants on Cloud as marketing converges with the enterprise

May 20th, 2019

The five looming questions about Google Chrome's new privacy rules

May 10th, 2019

Amazon is winning lucrative shopper-marketing budgets

May 8th, 2019

Advertisers are hedging on Google as it enacts GDPR compliant polices

April 29th, 2019

Will the $4.4 Billion Epsilon acquisition create new data challenges for Publicis?

April 25th, 2019

Maja Milicevic weighs in on Epsilon's data assets

What first party data does Epsilon actually have ?

April 17th, 2019

Ad Industry critiques Cannes Lions' choice of Cambridge Analytica CEO as featured speaker

April 4th, 2019

Can YouTube ever be completely safe for advertisers?

February 22nd, 2019

Why do advertisers keep spending more and more with the walled gardens?

February 15th, 2019

What is stoking investor interest in ad tech and mar tech?

January 17, 2019

What P&G’s media reshuffle tells us about its in-housing ambitions

January 17, 2019

Ana Milicevic discusses data management without failure in this week's AdExchanger podcast with Zach Rodgers

December 19th, 2018

CMO Today: Three wishes for 2019

December 17th, 2018

Fighting ad fraud in 2019

December 17th, 2018

Is ATT on the way to become the next walled garden?

December 14th, 2018

Most Intriguing AdTech and MarTech Startups

December 10th, 2018

"Finally someone gets arrested" - era of accountability

November 28th, 2018

What to look for when investing in Ad Tech and Mar Tech in 2019

November 5th, 2018

Adobe's almost $5B acquisition of Marketo: harbinger of further consolidation?

September 20th, 2018

Ana Milicevic named one of 23 advertising executives cleaning up the industry by Business Insider

August 21st, 2018

Should MediaMath buy Rubicon Project? Industry fantasy acquisition game with commentary by Ana Milicevic.

July 17th, 2018

The Future of Work

April 30th, 2018

Maja Milicevic quoted in article announcing Pandora's entry into adtech with the AdsWizz acquisition

March 21st, 2018

A marketer's guide to ad tech consultants - 2018 Edition

February 26th, 2018

Does adtech have a brain-drain challenge?

June 16th, 2017

Six questions marketers need to ask about data quality

March 9th, 2017

SPARROW ADVISERS IN THE NEWS

The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?​

Interview Series: Ana Milicevic

AdWeek's Nextech Conference

The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?