• WHO WE ARE

    Ana Milicevic HeadShot

    Ana Milicevic

    Principal

    Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. A pioneer of digital data management, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite. Most recently she established Signal's Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, advertising operations, and digital content business units at SAS. Earlier in her career Ms. Milicevic held key leadership roles in media & entertainment startups in Europe and the United States. Her consulting portfolio includes executing digital initiatives in 50+ countries and advising companies on go-to-market strategies in various global markets. Ana is currently a mentor at Entrepreneurs Roundtable Accelerator (ERA) and a frequent speaker on topics of big data, cross-channel marketing analytics, data management, innovation, customer experience, effective uses of customer data and the future of media and advertising.

     

    Connect with Ana on Twitter and on LinkedIn.

     

    Recent conference keynotes and panel appearances:

    > Opening keynote at Modern Marketing Summit: Programmatic in Melbourne, Sydney, and Auckland (October 2019)

    > Panel on consulting in advertising at AdWeek's NexTech Adweek in NYC (July 2019)

    > Session on vendor selection at Programmatic IO in San Francisco (April 2019) 

    > International keynote at ad:tech Sydney (March 2019)

     

    Listen to her AdExchanger Podcast on Data Management and being the DMP OG.

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