• Ana Milicevic

    Ana Milicevic HeadShot

    Ana is an entrepreneur, media executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. A pioneer of digital data management in advertising, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Digital Marketing suite. Prior to starting Sparrow she established Signal's Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS. Earlier in her career Ms. Milicevic has held key leadership roles in media & entertainment startups and scale-ups in Europe and the United States. She serves on the board of advertising technology company ID5. Her consulting portfolio includes working for the United Nations and the World Bank, executing initiatives in 50+ countries, and advising companies on go-to-market strategies all around the globe. Ana is frequently quoted by media powerhouses like The Wall Street Journal and Business Insider (who in 2018 named her as one of 23 industry leaders working on fixing advertising) as well as industry trades like AdWeek, AdAge, Digiday, Marketing Magazine, AdExchanger, and Exchangewire. She has headlined marquee conferences in North America, Europe, and Asia-Pacific and is a sought-after speaker on topics of adtech, martech, innovation, customer experience, data management, and new frontiers of technology.


    Connect with Ana on Twitter and on LinkedIn.


    Recent conference keynotes and appearances:

    > LUMA DMS Palo Alto (November 2023)

    > MarTech Conference (March 2023)

    > Adweek Nextech in NYC (December 2022)

    > LUMA DMS NYC (May 2022)

    > VIdeoWeek New Video Frontiers London (April 2022)