- WHAT WE DO
We work with publishers, brands, technology companies across
ad tech, mar tech, e-commerce, media & entertainment and
other verticals to help our clients generate and grow revenue
through product, strategy, services, sales and marketing consulting.
Our engagements are tailored to your needs & typically include:
Industry Insights- AdTech & MarTech landscape orientation
- Vendor & partner selection
- Industry training & workshops
- Digital transformation
- Technology stack evaluation
Innovation
- Product roadmap & new product development
- Build/buy/partner decision support
- Cross-channel data strategy
- Innovation labs & emerging trends
- Investment opportunity due diligence
- Corporate development
Positioning- Competitive analysis
- Go-to-market positioning & packaging
- New market entry
- Global & new region market development
- Marketing & events plan
Revenue- Maximizing revenue channels
- Defining revenue targets
- Sales organization & compensation design
- Cross-team incentives
- Packaging & sales offering
- Pricing strategies
- Strategic partnerships
Execution- Training & coaching
- Programmatic & data selling
- Selling to the sell side (publishers)
- Selling to the buy side (brands, agencies, ATDs)
- Prospect & opportunities
- Networking & referrals