The Sparrow playbook for Media Companies
Adapt to shifting consumer behavior and act like a digital native
Media companies face an accelerating shift in consumer behavior. Whether you're a legacy cable TV network or an emerging e-sports streamer, Sparrow can help you map out and navigate digital challenges. From choosing the right adtech and martech stack, creating a data strategy across all of your systems beyond just media activation, leveraging first party data in preparation for the cookie-less world, managing subscription tiers, training and education of your sales and client facing teams, to creating a new revenue line of advertising business - we can help you address the challenges of digitalization.
We recommend:
- Data strategy
- The ideal Adtech and Martech stack
- Vendor selection
- Sales acceleration: team design, training, coaching and education
- Digital transformation
- Incubating a new digital media business
- Interim and fractional head of digital/data/sales
- Audience acquisition
- Plug-and-play teams
- Go-to-market, positioning and packaging
- Programmatic and direct sales
- Building a first-party data business
- Buyer strategy evaluation and review
Contact us to learn more:
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