• PRODUCT, STRATEGY, SERVICES, SALES & MARKETING

    THE DIGITAL ADVISORY FIRM FOR

    A GLOBAL, CONNECTED WORLD

    For Operators. By Operators.

     

     

    AdTech | MarTech | Commerce | Media & Entertainment | Telecom | Emerging sectors

  • ABOUT US

    Digital advisors with extensive operational experience specializing in
    advertising and marketing technology, programmatic advertising,
    data management, analytics, strategy, product development
    and go-to-market positioning.
     
    We simplify the complex world of digital media.

  • Our Story

    A new take on consulting, rooted in deep expertise and operational excellence

    Founded in 2015 by Ana and Maja Milicevic, principals & industry veterans who combined their product, strategy, sales, marketing, and company scaling chops and built the type of consultancy they wish existed when they were in operational roles at industry-leading adtech, martech, and software companies. Now a global team, Sparrow Advisers help solve the most pressing commercial challenges and connect all the necessary dots across people, process, and technology to simplify paths to revenue from strategic vision down to execution.

     

    We believe that expertise with fast-changing, emerging technologies at the crossroads of media, technology, creativity, innovation, and commerce are a differentiator and that every company should have access to wise Sherpas who’ve solved complex cross-sectional problems before.

     

    Our unique perspective rooted deeply in AdTech, MarTech, SaaS, media, entertainment, commerce, software, technology, and services allows us to accelerate your business from strategy to day-to-day execution.

     

  • WHAT WE DO

     

     

    We work with publishers, brands, technology companies across

    ad tech, mar tech, e-commerce, media & entertainment and

    other verticals to help our clients generate and grow revenue

    through product, strategy, services, sales and marketing consulting.

     

    Our engagements are tailored to your needs & typically include:

    Industry Insights

     

    • AdTech & MarTech landscape orientation
    • Vendor & partner selection
    • Industry training & workshops
    • Digital transformation
    • Technology stack evaluation

     

    Innovation

     

    • Product roadmap & new product development
    • Build/buy/partner decision support
    • Cross-channel data strategy
    • Innovation labs & emerging trends
    • Investment opportunity due diligence
    • Corporate development

     

    Positioning

     

    • Competitive analysis
    • Go-to-market positioning & packaging
    • New market entry
    • Global & new region market development
    • Marketing & events plan

     

    Revenue

     

    • Maximizing revenue channels
    • Defining revenue targets  
    • Sales organization & compensation design
    • Cross-team incentives
    • Packaging & sales offering
    • Pricing strategies
    • Strategic partnerships

     

    Execution

     

    • Training & coaching
    • Programmatic & data selling
    • Selling to the sell side (publishers)
    • Selling to the buy side (brands, agencies, ATDs)
    • Prospect & opportunities
    • Networking & referrals

     

     
  • GET IN TOUCH

    Drop us a line - we'd love to see how we can help

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