• PRODUCT, STRATEGY, SERVICES, SALES & MARKETING

      THE DIGITAL ADVISORY FIRM FOR

      A GLOBAL, CONNECTED WORLD

      For Operators. By Operators.

       

       

      AdTech | MarTech | Commerce | Media & Entertainment | Telecom | Emerging sectors

    • ABOUT US

      Digital advisors with extensive operational experience specializing in
      advertising and marketing technology, programmatic advertising,
      data management, analytics, strategy, product development
      and go-to-market positioning.
       
      We simplify the complex world of digital media.

    • Our Story

      A new take on consulting, rooted in deep expertise and operational excellence

      Founded in 2015 by Ana and Maja Milicevic, principals & industry veterans who combined their product, strategy, sales, marketing, and company scaling chops and built the type of consultancy they wish existed when they were in operational roles at industry-leading adtech, martech, and software companies. Now a global team, Sparrow Advisers help solve the most pressing commercial challenges and connect all the necessary dots across people, process, and technology to simplify paths to revenue from strategic vision down to execution.

       

      We believe that expertise with fast-changing, emerging technologies at the crossroads of media, technology, creativity, innovation, and commerce are a differentiator and that every company should have access to wise Sherpas who’ve solved complex cross-sectional problems before.

       

      Our unique perspective rooted deeply in AdTech, MarTech, SaaS, media, entertainment, commerce, software, technology, and services allows us to accelerate your business from strategy to day-to-day execution.

       

    • WHAT WE DO

       

       

      We work with publishers, brands, technology companies across

      ad tech, mar tech, e-commerce, media & entertainment and

      other verticals to help our clients generate and grow revenue

      through product, strategy, services, sales and marketing consulting.

       

      Our engagements are tailored to your needs & typically include:

      Industry Insights

       

      • AdTech & MarTech landscape orientation
      • Vendor & partner selection
      • Industry training & workshops
      • Digital transformation
      • Technology stack evaluation

       

      Innovation

       

      • Product roadmap & new product development
      • Build/buy/partner decision support
      • Cross-channel data strategy
      • Innovation labs & emerging trends
      • Investment opportunity due diligence
      • Corporate development

       

      Positioning

       

      • Competitive analysis
      • Go-to-market positioning & packaging
      • New market entry
      • Global & new region market development
      • Marketing & events plan

       

      Revenue

       

      • Maximizing revenue channels
      • Defining revenue targets  
      • Sales organization & compensation design
      • Cross-team incentives
      • Packaging & sales offering
      • Pricing strategies
      • Strategic partnerships

       

      Execution

       

      • Training & coaching
      • Programmatic & data selling
      • Selling to the sell side (publishers)
      • Selling to the buy side (brands, agencies, ATDs)
      • Prospect & opportunities
      • Networking & referrals

       

       

    • In the News

      Read about us in industry leading publications

      Sparrow Advisers quoted in The Wall Street Journal
      Sparrow Advisers quoted in AdWeek
      Sparrow Advisers quoted in AdExchanger
      Sparrow Advisers quoted in The Drum
      Sparrow Advisers quoted in Business Insider
      Sparrow Advisers quoted in ExchangeWire
      Sparrow Advisers quoted in Digiday
      Sparrow Advisers quoted in AdAge
      Sparrow Advisers quoted in Marketing Magazine

    • GET IN TOUCH

      Drop us a line - we'd love to see how we can help

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