• A BOUTIQUE DIGITAL ADVISORY FIRM FOR A GLOBAL, CONNECTED WORLD

    For Operators. By Operators.

    PRODUCT, STRATEGY,  SERVICES, SALES & MARKETING

  • ABOUT US

    Digital advisors with extensive operational experience specializing in
    advertising and marketing technology, programmatic advertising,
    data management, analytics, strategy, product development
    and go-to-market positioning.
     
    We simplify the complex world of digital media.

  • Who we are

    Sparrow Advisers was founded in 2015 with the goal of creating a new type of strategic advisory that will help companies from strategic vision down to execution while working closely with our client's teams and ensuring the necessary skill sets are developed and remain in house with our clients. Founded and led by industry veterans Ana Milicevic and Maja Milicevic (who also happen to be sisters), Sparrow Advisers is now a global company, assembling a team of subject matter experts for each engagement.

  • WHAT WE DO

     

     

    We work with publishers, brands, technology companies across

    ad tech, mar tech, e-commerce, media & entertainment and

    other verticals to help our clients generate and grow revenue

    through product, strategy, services, sales and marketing consulting.

     

    Our engagements are tailored to your needs & typically include:

     

    Industry Insights

     

    • AdTech & MarTech landscape orientation
    • Vendor & partner selection
    • Industry training & workshops
    • Digital transformation
    • Technology stack evaluation

     

    Innovation

     

    • Product roadmap & new product development
    • Build/buy/partner decision support
    • Cross-channel data strategy
    • Innovation labs & emerging trends
    • Investment opportunity due diligence
    • Corporate development

     

    Positioning

     

    • Competitive analysis
    • Go-to-market positioning & packaging
    • New market entry
    • Global & new region market development
    • Marketing & events plan

     

    Revenue

     

    • Maximizing revenue channels
    • Defining revenue targets  
    • Sales organization & compensation design
    • Cross-team incentives
    • Packaging & sales offering
    • Pricing strategies
    • Strategic partnerships

     

    Execution

     

    • Training & coaching
    • Programmatic & data selling
    • Selling to the sell side (publishers)
    • Selling to the buy side (brands, agencies, ATDs)
    • Prospect & opportunities
    • Networking & referrals

     

     
  • GET IN TOUCH

    Drop us a line - we'd love to see how we can help

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