Maja Milicevic

Maja has led sales, account management, and marketing teams for venture-backed, high-growth, and public companies in the US and Europe. As co-founder and principal at Sparrow Advisers, Maja helps clients tackle complex go-to-market, positioning and field enablement challenges. Her deep first-hand experience with publishers, marketers, agencies, trading desks and technology providers enables her to be be uniquely effective in structuring the right type of commercial arrangement that ensures consistent revenue growth. Prior to Sparrow, Maja was responsible for building out Federated Media/sovrn programmatic revenue lines focusing on the buy side, leading a new segment at AppNexus that focused on solving complex problems of top publishers and supply side portals. As an early member of the Demdex team, she drove the acquisition of strategic clients and accelerated the adoption of cutting-edge data management technology. After Adobe’s successful acquisition of Demdex, Maja stayed on and honed her enterprise sales chops working with Fortune 500 clients and many internal support teams to ensure the go-to-market message for Adobe’s Data Management Platform (now known as Adobe Audience Manager) was tailored to each customer’s needs. Earlier in her career Maja was the executive director of Crown Prince Alexander’s Foundation for Culture and Education where she was responsible for connecting the public and private sectors in Central and South-East Europe. Maja can often be found speaking on topics of marketing data, programmatic advertising, structuring and hiring client facing teams, cross-border business development, effective market entry strategies and ad tech industry trends. Maja writes a column for The AdExchanger and is a judge in The AdExchanger Awards.

Connect with Maja on LinkedIn and Twitter.

Read her latest articles:

To Thrive In Programmatic's 3rd Epoch, We Must Rethink Partners And The Tech Layer

Eating your own dog food: the role of marketing to marketers

Publicis and Epsilon: An acquisition of legacies?;

What type of sales leader do you need?;

Programmatic Alone Won't Save you;

How to select the right vendor for your company ;

The real Impact of Data Breaches