Sparrow One - AdTech & MarTech Newsletter
Once a week we'll bring you a single topic worth digging into from the worlds of media, advertising, entertainment, commerce, technology, and their neighbors. The gist, why should you care, one question to contemplate, and where to dig deeper. It's our twist on this era of content abundance: we want to flag and surface issues that shouldn't be missed.
Recent Issues
The New Marketing Infrastructure Layer
What comes after the marketing suite?
10/30/2020Dotdash: Evolution Of A Modern Publisher
How not falling for industry trends can be a winning strategy
10/23/2020The Rule of Threes: The subscription economy from a consumer’s perspective
Where we are today on the bundle-unbundle spectrum
10/16/2020Your questions, our answers, and general Q4 thoughts
Revisiting some of One’s earlier topics and our now quarterly mail bag
10/09/2020Behind the buzzword: Data quality
Why seemingly no one in the advertising ecosystem is rightly incentivized to tackle this
10/02/2020