Sparrow One - AdTech & MarTech Newsletter
Once a week we'll bring you a single topic worth digging into from the worlds of media, advertising, entertainment, commerce, technology, and their neighbors. The gist, why should you care, one question to contemplate, and where to dig deeper. It's our twist on this era of content abundance: we want to flag and surface issues that shouldn't be missed.
What comes after the marketing suite?
How not falling for industry trends can be a winning strategy
Where we are today on the bundle-unbundle spectrum
Revisiting some of One’s earlier topics and our now quarterly mail bag
Why seemingly no one in the advertising ecosystem is rightly incentivized to tackle this