AdTech and MarTech from Home
Curating the best adtech, martech, & commerce content from across the industry in one easily accessible place
Upcoming Live Events:
Daily/weekly 'don't miss' series:
Highlights for the week of July 6th 2020:
7/7 AdWeek Webinar: The 3 most common data challenges marketers must overcome @ 1pm ET with Snowflake
7/8 Brand Innovators: Multicultural Marketing @ 1pm ET Spend an afternoon with Cadillac, McDonalds, General Motors, Havaianas, Media Monks and Circus.
7/8 AdAge Next: Retail @ 11am ET At Ad Age Next: Retail, we’ll take a look at trends that were already underway well before the pandemic, and explore how COVID-19 has accelerated their progress. The one-day virtual program will include case studies on brand success during the pandemic, and one-on-ones with brand executives who are leading the charge into the post-coronavirus retail world.
7/9 LiveRamp: As the cookie crumbles: Impact on targeting & measurement @ 3pm ET with Beeswax
AdExchanger: Social distancing with Friends (great companion for Covid times, hosted by AdExchanger team with visiting industry leaders)
The Overthinkers (hosted by Shann Biglione and Rachel Mercer, the show brings a strategist's perspective to ad industry challenges)
Minority Report (hosted by Kerel Cooper and Erik Requidian, a welcome perspective from the ad industry's unusual suspects)
The Strategy Inside Everything (Adam Pierno hosts an eclectic line-up of guests from all sides of advertising and marketing
Where to Learn
LUMA Partners' Lumascapes and industry decks
Jounce Media's Little Black Book series
The Trade Desk's Edge Academy (due to Covid, access it free through end of 2020)
Media Math Academy & certification program
Xandr Industry Reference
Adobe Experience League
Reddit's free 12 week Advertising School starting June 1st 2020 - The live lessons are capped to about 50 students but made available later on YouTube for the remainder of registrants.
*NEW* AdWeek Monetizing Engagement: this 12 lesson course will cover new ways brands are monetizing marketing efforts across channels (like social and mobile), how certain technologies can help, and methods for attributing sales (and other KPIs) to marketing efforts.
Who is looking and who is hiring?
Our friends at Work Reduce have launched a marketplace to connect companies hiring to talent that's looking. This is a particularly valuable resource if you've been impacted by Covid-19 layoffs, furloughs, and cuts. Check it out here - and if your company is hiring, please make sure you're listed.
Catch up on what you've missed